Visual Monologues: The ‘Interest Factor’ in Your Visual Marketing
Over the past few weeks we have discussed the many ways that visual marketing can impact your business for the better. From being sure to remain sincere, to visual uniqueness and racial diversity, there are many different angles to consider when visually portraying your business’ image. To conclude the Visual Monologues series I want to leave you with the single most important thing to consider when planning your visual content.
We all love things that are visually appealing. But what about our natural visual interest? What strikes our inner desire to know more? What captures our eye and encourages it to linger longer? Researchers have found that these three areas have been shown to grab human attention, and keep it:
People and Products
People love to see real people. If you sell a product, great shots of that product are imperative. Putting the two together will add immense value to your online consumer engagement. Well-taken photos, with fresh angles and sharp images go a long way in capturing viewer attention and holding it. Combine this with an eye toward diversity, and you’re sure to see results.
When selling a product, consider what makes your product unique, and lean into that. Get close up, ensuring that viewers can’t miss your better-than-average, stand out qualities. Not only will these close up images grab attention they’ll also lend to your credibility. Potential clients will see that you not only talk a big game, but you can back it up.
Not selling a product? No worries. Details will also help sell your services. Zooming into your end product results, or even creative images that sell you as the specialty item, will also do the trick.
Allow your visual marketing content to push the lines of how potential customers normally view your product or services. Take the extra time to grab good shots of your most extreme customers using your products in the craziest places. Viewers may not be brave enough to repeat such extremes, but they may consider how to stretch their own boundaries in more reasonable ways. At the least, it will make them stop and think. Now you’ve captured their attention. Mission accomplished.