Visual Monologues: What is your brand
If actions speak louder than words, what speaks louder than actions? Emotion. Emotions defy all logic, making us human, quick to draw conclusions beyond what the facts present. Quick judgments are our forte. And they have to be when the average person is faced with upwards of 2,000 marketing messages a day. We use fast processes to weed out the junk and focus on what gives a positive emotional response.
This human psychology lesson relates directly to your brand and what it says before you ever send out one word of promotion. When your business’ message is among the millions fighting for limited attention, imagery becomes vital. You have 15 seconds to get your message across, and you want to nail it home even if your consumers never pause to read a word. This is what I like to call a Visual Monologue; what your brand speaks to the masses strictly through today’s sight-based language style.
The perfect atmosphere sends the message you’ve crafted, leaning heavily on visual components to spark the connected emotion-based reaction. If you’re going for professional sleek, speak the language of clean lines, power suits and bold, dark colors. If comfortable and earth-conscience fits your business identity, speak that message loud and clear with comfy couches, neutral colored web design and the latest TOMS as everyday staff attire. Let one 15-second glance sum up your business motto without question.
Every aspect of the visual realm plays its role in your message. From logos and websites, to photos and imagery, to the physical appearance of your storefront. It all matters. What your business speaks through the pictures you create will foster the most lasting impression on would-be clients. And if you get your imagery just right, your consumers might just pause to read through the written message that will nail your point home.
So when considering your next marketing move, don’t forget the obvious. What people see next to that killer slogan will speak just as loudly as the slogan itself. If not louder.