Why market a valuable asset with low quality images? “The quality of the marketing photos presented by an agent is a direct reflection of their professional standards and how they value the listing.” Professional quality photos are not necessary to sell real estate, but they are necessary to show the real estate’s highest value. …
Photography Tips for Real Estate Brokers Should you hire a real estate photographer? The fee for hiring a photographer is usually a small price to pay considering the value of the property. The decision should be based on the marketing budget set by the broker and client. Below are some DIY tips if hiring a…
The Good, The Bad and the Beautiful: When the Customer is Your Product Our previous article in this series focused on visual product marketing strategies that work- and those that don’t. But what happens when your product is the customer experience? Cosmetic and beauty professionals, financial service industries or even dry cleaning businesses all…
The Good, the Bad, and the Beautiful: The Professional Marketing Image Your online space is exactly that. Yours. You want to own it by expressing what your business stands for and what makes you exceptional. I’ve often discussed the advantages of being unique and ignoring the mold when it comes to your digital marketing,…
Visual Monologues: The ‘Interest Factor’ in Your Visual Marketing Over the past few weeks we have discussed the many ways that visual marketing can impact your business for the better. From being sure to remain sincere, to visual uniqueness and racial diversity, there are many different angles to consider when visually portraying your business’ image. To conclude the Visual…
Visual Monologues: What’s Race Got to Do With It? Race. It’s always been one of America’s more controversial topics. It can be offensive, often divisive, and highly polarizing. But as uncomfortable as it may be to talk about, your small business’ visual marketing plan can’t afford to ignore the race topic. Here’s what to consider…
Visual Monologues: Faking it, lately? We can tell. Ever bite into a juicy burger filled with mashed potatoes for that extra plump look, a nice coating of glycerin for a healthy shine and tiny toothpicks holding your lettuce the perfect distance from the tomatoes? Or on hot summer day enjoy a refreshing glass of your…
Visual Monologues: What is your brand really saying? If actions speak louder than words, what speaks louder than actions? Emotion. Emotions defy all logic, making us human, quick to draw conclusions beyond what the facts present. Quick judgments are our forte. And they have to be when the average person is faced with upwards of…
