Why market a valuable asset with low quality images?
“The quality of the marketing photos presented by an agent is a direct reflection of their professional standards and how they value the listing.”
Professional quality photos are not necessary to sell real estate, but they are necessary to show the real estate’s highest value.
Standard marketing methods include adding the listing to the MLS or similar databases, placing a for sale sign on the property, and hosting an open house. However, use of high quality photos still seem to be optional based on the number of listings presented with poor quality images.
Why market a valuable asset with low quality images? Real estate is one of the largest purchases made by an individual or business. An online search is usually conducted first and the “cover” photo is often the attention grabber. Prospective buyers appreciate and expect high quality photos that will help them reach a decision on taking further action. Think back to the last major purchase that you made and the impact of the photos.
The quality of the marketing photos presented by an agent is a direct reflection of their professional standards and how they value the listing. Agent’s could consider the photographer’s service fee as a business investment if they feel liable for this expense. Otherwise, the option for such services could be presented to the client upfront in a marketing budget as their expense.
The point is, there is not a good reason for a professional real estate agent to present poor quality photos to market real estate.