The Good, the Bad, and the Beautiful: Marketing Your Territory
When what you have to sell comes attached with a set atmosphere and environment, be sure not to overlook this as a selling factor. Almost as important as selling yourself and your product through great marketing imagery, marketing your space can be just as vital to making the sell. A restaurant can be known for its amazing pumpkin pie but will also be considered for the look and feel of its location. Real estate and property shots included in your marketing will play a key factor in wooing the consumer to your product or services. But only when done well. Check below to see where your image marketing falls when it comes to selling your territory.
When capturing your business’s space, you’re doing yourself good justice to bring out a professional photographer who can capture fresh angles with a photographer’s eye. Lighting, focus and creativity are key skills any good photographer will put to good use to provide you with quality images that will give you a great return on your investment. Just by including your business space in your marketing imagery, you’re far ahead of the competition, and your clients began to feel at home with your business before they’ve ever purchased your product.
Bad real estate marketing images are actually not very hard to find. Whenever your images highlight portions of your business that are not beneficial to you, you’re headed for trouble. Any photos that show the company trash bin in the background, capture images of neighboring businesses, or are set too wide and include too many competing factors should never make it to your marketing platforms. Because every business should be unique, as you’ll read below, you have plenty of leeway to exclude images that aren’t in your best interest and highlight those that are. Who says you need an external building shot? If you’re located in a shopping center with not much to show on the outside of your building, highlight the beautiful feature wall in your entryway. Remember, even in the worst environments there is always room for marketing images of your business space. Some situations may just require a little more creativity than others. Highlight your strengths.
I’ve said it before, but we really can’t hear this enough. In a world where it’s all too easy to repeat others’ methods to gain success, drop this thinking and allow your business to be its unique self. Capture images of your company’s quirks, those things consumers won’t see anywhere else, and you’ve stepped into the beautiful. These aren’t your everyday, cookie-cutter shots and can vary from small details like the origami-style linen cranes displayed in a feature window, to major furniture or architectural elements included in your building. Focus your attention on whatever speaks specifically of your business alone. Plastering these images on your social media sites, print marketing, etc. will begin to endear potential customers to your location before they ever enter your doors.